• Discover An All New Curated Shopping Experience at Paragon Level 3

    This June, come experience shopping on a whole new dimension.

    Imagine a seamless shopping experience where a network of high quality fashion connects in the most vibrant of settings. Enter a new realm as you are greeted by snazzy light installations, walk on floor designed to be a bold runway, and move between brands without border.

    The all-new Level 3 is also the incubator to see and be seen as frequent styling workshops and fashion happenings take fort.

    This is a tactile shopping experience at its pinnacle. Shop at your own pace and on your own terms at the new Paragon Level 3.

    List of participating stores accepting REIMAGINE shopping vouchers: Anne Fontaine, Arium Collection, Escentials., Flaming Queen, Hue, Make Up Store, Moiselle, Moxie, Pois Boutique, Samsonite For Her, Sulin Serio.

  • Alfie Browns #03-08

    Alfie Browns’ fashion, founded 1923 in Florence, Italy, incorporates the very aspect of Italian nonchalance, the ease and effortless way of looking elegant yet casual and cool. Our feminine contemporary collections use only natural dyes and colors emphasizing our premium quality fabrics of cotton, silks and environmental friendly tercal and modal. Environmental stewardship and Italian craftsmanship along with artisanal sourcing and tailoring is what Alfie Browns stands for. Comfortable, easy to wear, yet elegant Alfie Browns desirable style brings a piece of Tuscany to Asia. In our boutiques the artisanal touch is translated into a personal shopping experience.

  • Anne Fontaine #03-55/56

    Anne Fontaine collections symbolises authentic French style and natural elegance.

    The superb silhouette play the androgynous card though timeless, resulting in modern power dressing with so many intricate details, the Anne Fontaine woman.


    ARIUM COLLECTION is a luxury jewelry brand headquartered in Singapore. Founded by Designer and Creative Director Julie Kim, ARIUM COLLECTION offers the modern, progressive woman affordable and exquisite jewelry inspired by heritage, life as a global citizen and elements of the natural world. Lead and nickel-free, each piece is non-allergenic and made of high quality brass plated in 100% 16K precious metals. Motivated by her ethos that true beauty is found in self-knowledge, Julie’s designs for ARIUM COLLECTION connect with the wearer through design and emotion, evoking a familiar yet global sense of belonging.

  • escentials. #03-02/05

    At escentials, we continuously raise beauty and fragrance standards by staying relevant to ever-changing lifestyles and preferences of the individual. Understanding that no two persons are alike, escentials provides unparalleled personalised beauty services as well as a spellbinding selection of the finest beauty products from around the world

    Quality is key, with carefully selected collections of cutting-edge beauty innovations, coupled with well-loved formulas that have stood the test of time, and beauty heirlooms that have been embraced by generation after generation. So come, take a beauty trip like no other with our exciting collection at escentials. Enjoy.

  • Flaming Queen #03-K3/K7

    Flaming Queen at Paragon - curates and retails internationally acclaimed brands ranging from the maestro of scenting – Dr. Vranjes (Italy) and True Grace (Essence of England) to leading candle makers such as Baobab Collection (Belgium).

    Over the last 30 years, the beauty of Dr. Vranjes’ creation – fragrances that seamlessly enhance a room’s ambience and buoy one’s mood, something that makes you feel well to be an individual. Without ever compromising the original artisanal quality and intense product research, Dr. Vranjes – the maestro of scenting, is now making its debut in Flaming Queen.

    Baobab Collection, a range of exquisitely elaborated scented candles from Belgium, uses food grade mineral wax from Germany and Egyptian cotton wick for long-lasting burning. Together with scents formulated by world renowned perfumers in Grasses, each candle is poured by hand into exquisite vases – making every candle an objet d’art worthy of any landscape. Candles are available in different sizes. Also available are diffusers and room sprays.

    True Grace, lovingly produced in Wiltshire, England, uses the finest natural ingredients to ensure sustainability & excellence. Using non-alcohol based ingredients to produce elegantly scented diffusers & uses non-GM European Rapeseed & Beeswax to produce beautifully scented candles which burn cleanly.

  • Halcyon & Crane #03-09/09A

    Halcyon & Crane brings a vibrant Western-meets-Sichuan philosophy to all-day, café-style dining and drinking in one of Orchard Road’s premier shopping malls, The Paragon. Helmed by Head Chef Michael Ng food & beverage entrepreneur Megan Lim, its food is modern European with Sichuan influence, incorporating healthful elements in well-curated, beautifully presented dishes, and drinks. Aside from its coffee programme, Halcyon & Crane maintains a well-manned bar with innovative takes on cocktails. A takeout area offers food-on-the-go, and a retail section stocking food products and accessories further enriches the experience. With its sleek, contemporary interior designed for calm and comfort, and its location in the middle of fashion and luxury boutiques, Halcyon & Crane is a chic and serene pavilion where you can take a break and enjoy the ‘best moment of your day’.

  • HUE #03-50

    Founded in 2000, HUE set out to provide gorgeous shoes with an element of comfort for women. Stepping into Hue, you'll be greeted with warm services from the staff as well as a wide range of imported shoes made in Spain and Italy. Hue is well known for bringing in comfortable European-made shoes which are coveted by many.

  • MAKE UP STORE #03-53

    Scandinavia’s leading cosmetic brand MAKE UP STORE was founded in 1996. The very first store saw the light of day in Stockholm, Sweden when founder Mika Liias had difficulty locating affordable and high quality makeup products for students at his makeup school.

    Although initially created for makeup artists, MAKE UP STORE customers are now of all ages, from royalty and celebrities to the girl-next-door. We offers the full spectrum of colours from classical to latest trends. We want to inspire and share our makeup knowledge with you.

    At MAKE UP STORE, quality, creativity and affordable prices come together. Our motto is “we have something for everyone” and are dedicated to provide fashionable, high-quality products at accessible prices. Our wide selections of products in different categories include cosmetics, skincare, tools and accessories. There are unlimited ways to portray your features. Colour has no limit.

  • MOISELLE #03-01

    Founded in 1997, MOISELLE is an international high fashion brand renowed for its stylish designs, high-quality European fabric and exquisite craftsmanship. With an emphasis on every hand-made detail such as exquisite embroidery,beading and intricate embellishment, it demonstrates the brand's dedication to its originality and quality workmanship on par with leading luxury fashion houses.

  • Moxie #03-54

    Moxie is a multi-label womenswear boutique aiming to empower women through fashion. We bring in emerging labels around the region that are unique to Singapore. We are more than just a retail shop, we aim to be a platform to bridge upcoming designers with discerning customers looking for a fresh injection of designs.

  • Pois Boutique #03-06/07

    One of Asia's esteemed multi-brand fashion retail store, Pois (pronounced as 'p-wah', which means 'pea' in French) Boutique, offers a wide variety of established labels as well as upcoming fashion cult labels—a luxurious experience of multi-brand shopping within one retail space. Whether sourcing from the usual fashion capitals or far-flung destinations including Poland and Brazil, Pois Boutique eschews from the latest throwaway trends in favour of what will become new classics—blue jeans or ball gowns. Whether you are a royalty, celebrity or highprofile professional, besides the usual luxury names for special occasion-dressing, there is The Pois Experience of being spoilt for choice while being pandered to by personalized service.

  • SABRINAGOH #03-46

    Founded in 2009, ELOHIM BY SABRINAGOH (AKA SABRINAGOH) draws inspiration from the divine creator.

    In constant interplay between men's wear and women's wear, ELOHIIM purifies and subverts conscious detailing from both ends of the spectum. Combining symmetry and asymetry to reinvent silhouettes and forms, every ELOHIM collection expresses a distinct voice while breaking its own convention to present innovative explorations that medidate on each season's thematic inspiration.

    Recent accolades, appearances and international collaborations include Vogue Fashion Night Out Bangkok, participation in International fashion trade show and Fashion Futures 2015 X Singapore Fashion Week showcase and CFDA (Council of Fashion Designers of America).

    Over the years, ELOHIM's goal remains. To present an inspired view on design.

  • Samsonite for Her #03-51

    Samsonite for Her is Samsonite’s first ever concept store designed for ladies. Truly a space created to answer the fashion needs of today’s discerning women, discover a curated collection of signature items from Samsonite, Samsonite RED, and Lipault Paris through a diverse range of bags, accessories, and luggage suitable for work, travel, and play. The click-and-mortar boutique – also a Samsonite first – also introduces the brand’s innovative omni-channel shopping platform for a seamless offline to online shopping experience.

  • SuLin Serio #03-52

    With her slogan “Wearable Art”, Jewelry designer SuLin Serio has garnered a loyal clientele since the company’s establishment in Singapore (1994) and London (2004).

    The uniqueness and value of the brand stems from most of SuLin Serio designs being one-offs. SuLin accepts appointments with select customers to customize the redesigning of priceless heirloom jade, pearls and gems. She also caters to bespoke requests for bridal and gala dinners. Besids SuLin Serio originals, we support other artisans’ work. We house local brand Daughters Diamonds – a young designer who has quickly accumulated a large and steadily growing following – specialising in bespoke designs using only ethically sourced and GIA certified Diamonds & Gems.

  • The Floral Atelier #03-K1

    The Floral Atelier is Singapore's pre-eminent luxury florist, favored by the well-heeled and discerning. Whether decorating on elaborate celebration or gifting your special someone with a stunning floral surprise, flowers from The Floral Atelier are certain to be luxuriously bespoke and exquisite.

  • REIMAGINE Friday - Lucky Draw

    Congratulations to the following winners who had won a pair of Business Class tickets to Bali!
    - Wong Yoke Peng Karen
    - Dharnesh Gordhon