Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design. With the invention of gabardine by Thomas Burberry more than 130 years ago, outerwear has been at the core of the business and remains so today – best expressed through the iconic Burberry trench coat.
The Paragon’s store reflects the brand’s global design concept and houses Burberry's complete collection of womenswear and menswear, as well as an expanded Burberry Accessories selection. The store also carries the full range of iconic, cashmere scarves all made in Scotland that can be personalised and monogrammed to create a unique Burberry icon.
Digital screens with enhanced audio-visual capabilities showcase brand content and broadcast live events, enabled by the Burberry Retail Theatre concept. iPads carried by store associates are connected to Burberry.com for unlimited access to worldwide stock.