Blum & Co's flagship brand BLUM, is an exclusive label for professional women. As a local brand, BLUM has had the honour of dressing female leaders in various industries, regional broadcasters, and media personalities.
BLUM design embodies the brand’s unique ability to harmonise classic tailoring techniques with contemporary styling; reflective of her mastery in the roles she plays in life and beautiful experiences she creates. BLUM is unmistakably feminine, graceful, and timeless.
BLUM woman, it is more than what she wears. It is a story she tells. An expression of her strength, dedication, and sensibilities - who she is and can become.