Discover an all new curated shopping experience on level 3 where a network of high quality fashion connects in the most vibrant settings. Enter a new realm as you are greeted by upscale installations, walk on floor designed to be a bold runway, and move between brands without border.

The all-new Level 3 is also the incubator to see and be seen as frequent styling workshops and fashion happenings take fort.

This is a tactile shopping experience at its pinnacle. Shop at your own pace and on your own terms at the new Paragon Level 3.

  • Amaris #03-10/11

    Amaris offers a tailored experience to customers who wish to discover exclusive niche fragrances, and skincare in a stylish atmosphere.

  • escentials. #03-02/05

    At escentials, we continuously raise beauty and fragrance standards by staying relevant to ever-changing lifestyles and preferences of the individual. Understanding that no two persons are alike, escentials provides unparalleled personalised beauty services as well as a spellbinding selection of the finest beauty products from around the world

    Quality is key, with carefully selected collections of cutting-edge beauty innovations, coupled with well-loved formulas that have stood the test of time, and beauty heirlooms that have been embraced by generation after generation. So come, take a beauty trip like no other with our exciting collection at escentials. Enjoy.

  • Halcyon & Crane #03-09/09A

    Halcyon & Crane brings a vibrant Western-meets-Sichuan philosophy to all-day, café-style dining and drinking in one of Orchard Road’s premier shopping malls, The Paragon. Helmed by Head Chef Michael Ng food & beverage entrepreneur Megan Lim, its food is modern European with Sichuan influence, incorporating healthful elements in well-curated, beautifully presented dishes, and drinks. Aside from its coffee programme, Halcyon & Crane maintains a well-manned bar with innovative takes on cocktails. A takeout area offers food-on-the-go, and a retail section stocking food products and accessories further enriches the experience. With its sleek, contemporary interior designed for calm and comfort, and its location in the middle of fashion and luxury boutiques, Halcyon & Crane is a chic and serene pavilion where you can take a break and enjoy the ‘best moment of your day’.

  • Pois Boutique #03-06/07

    One of Asia's esteemed multi-brand fashion retail store, Pois (pronounced as 'p-wah', which means 'pea' in French) Boutique, offers a wide variety of established labels as well as upcoming fashion cult labels—a luxurious experience of multi-brand shopping within one retail space. Whether sourcing from the usual fashion capitals or far-flung destinations including Poland and Brazil, Pois Boutique eschews from the latest throwaway trends in favour of what will become new classics—blue jeans or ball gowns. Whether you are a royalty, celebrity or highprofile professional, besides the usual luxury names for special occasion-dressing, there is The Pois Experience of being spoilt for choice while being pandered to by personalized service.

  • The Floral Atelier #03-K1  

    The Floral Atelier is Singapore's pre-eminent luxury florist, favored by the well-heeled and discerning. Whether decorating on elaborate celebration or gifting your special someone with a stunning floral surprise, flowers from The Floral Atelier are certain to be luxuriously bespoke and exquisite.

Avenue On 3 #03-46/56

Experience a swanky 8000 square feet of indulgence overlooking Paragon’s Shopping Centre’s atrium from the third floor. This temple of luxury will be devoted to trendy footwear from some of the most established and revered labels, as well as a chic, comfortable venue for social meetups, events and workshops over artisanal food and drinks.

Belle & Tulle Bridal #03-01  

Belle & Tulle Bridal offers an exclusive collection of bridal gowns for brides-to-be. Our wedding gowns are by renowned international designers which include Anne Barge, Blue Willow, Berta, Mikael D, Naeem Khan, Prabal Gurung, Legends, Romona Keveza, Savannah Miller, Viktor & Rolf Mariage and Zuhair Murad Marriage.