Prada presents the new Prada Glow
Pop-Up Store and exclusive dedicated collection.
Revealing elements of light and color blend dynamically to give life to
a contemporary universe, full of energy, in the new Prada Glow pop-up store,
inspired by a sumptuous airiness. Within this atmosphere, which refers to
encounters and celebrations, Prada’s aesthetic codes are manifested through
essential lines, between modernism and classicism, embellishment and purism.
The new Prada Glow pop-up store is appearing at PARAGON in Singapore
from 3 - 31 December. The space is animated by sophisticated projections and
chromatic lighting effects –from purple to orange and also green – that run
through every element, where the geometry of the Prada triangle logo is the
This is the setting for Prada’s special collection, with garments that merge the archetypes of day and evening: embroidery and exquisite details challenge conventions for everyday use, the tuxedo’s satin stripe lends itself to functional designs, while menswear pieces become part of a woman’s wardrobe. Sequins, set crystals, studs, and lurex with a metallic look enrich clean-cut silhouettes, where high fashion and sportswear meet and intermingle with each other.
Visit the Prada Glow Pop Up now at Atrium 2, Level 1.