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A brand new "M" pattern makes its debut on
elegant and contemporary leather goods designed for a new generation of
style-savvy women and men.
With the launch of the Montblanc
M_Gram 4810 collection, Montblanc is introducing a new original M pattern
inspired by the Maison’s heritage. Set to become a Montblanc design
signature, the original all-over logo
treatment features on a collection of large, medium and small leather goods
including a backpack, a duffle bag, a pouch, wallets and belts.
Characterized by a return to modern
classicism, the unisex line of compact shapes in a sophisticated combination of
black and blue was conceived to stylishly accompany both women and men on their
urban adventures, without compromising on functionality.
“While Montblanc is an iconic brand that
carries so much meaning to so many people, we felt it was time to introduce a
new signature logo pattern to give a new generation of Montblanc customers an
exciting identity to rally around. Our M_Gram 4810 collection has a
distinctive identity that is unmistakably Montblanc, owning all the qualities
of an icon inthe-making,” says Nicolas Baretzki, Montblanc CEO.
The two-colour tone M pattern is
inspired by the geometry and lettering of graphics from the Montblanc archives,
underscoring the richness of the Maison’s heritage. It is derived from the
Montblanc wordmark developed in the 1920s and used – only slightly altered – in
the Maison’s communications alongside the iconic Montblanc logo until this day.
The bold and pointed shape of the letter with its geometric look captures the
Art Deco style of the 1920s, one of the most important periods for the brand.
In addition to the development of a very distinctive look, it was during that
decade that Montblanc launched into new categories, including its foray into
leather goods from 1926 onwards.
