BAO BAO ISSEY MIYAKE is popular worldwide for the innovative concept and construction of its bags. During 2020, #hellobaobao will be added to the iconic line-up. The year-long campaign is an opportunity to showcase what the brand is all about and what gives this range its allure, both for those who already know and those who are hearing about it for the first time.


BAO BAO ISSEY MIYAKE is a brand of bags that stands out for its unique structure. The triangle pieces transform the bag from a two-dimensional to a three-dimensional shape during use, bringing beauty, joy and surprises that are made by chance. All the products are designed from a combination of triangular pieces, with subtly different sizes and shapes used for the pieces in each item. It's amazing how the same materials, construction and shape can look so different with a few small changes.


Because BAO BAO ISSEY MIYAKE's design is simple and universal, simply changing the size creates new surprises and humor. Enter #hellobaobao, a special range that adds a touch of fun by playing with size.


Receive an exclusive pouch (worth $130) with min. purchase of $300~ on 16 Jan.
~Limited to the first 50 members only.

$50 Club21 cash vouchers with min. purchase of $300~
 at the Pop Up from 17 Jan.
~Limited to the first 150 members only.

Purchases made at the #hellobaobao pop-up are not entitled to Paragon Club points and other in-mall promotions.

Visit the #hellobaobao Pop-up at Atrium 2 from 16 Jan to 9 Feb! 

Note: Please be informed that the pop-up store will be closed at 4pm on 24 Jan 2020.