Gucci Celebrates Chinese New Year with a Collection featuring Doraemon

To honour and celebrate Chinese New Year (Friday 12th February 2021), which heralds the Year of the Ox, Gucci’s creative Director Alessandro Michele has imagined a dedicated collection of special items that feature Doraemon, the famous Japanese manga character.

Doraemon x Gucci is a new collaboration by the House and the recognisable cat-type robot of Japanese manga fame. Doraemon was sent back in time from the 22nd century by Sewashi (Nobita’s great-great-grandson) to help the young boy Nobita Nobi, who Sewashi helps by improving his life. Friendly, Doraemon possesses a four-dimensional pocket from which he pulls out various secret gadgets, from a future department store.

Gucci revealed Doraemon in collaboration for the Epilogue collection, as a design on ready to wear, shoes and bags. The new Doraemon x Gucci collaboration straddles the 50th anniversary of Doraemon (2020) and the 100th anniversary of Gucci (2021).

Photo opportunities and exclusive ready-to-wear collection only at Paragon.

Head down to Paragon where you'll get to pose with up to nine Doraemon statues displayed across the mall. Visit Gucci #01-38/39 for the exclusive pop-in that mimics Doraemon's room and the 
Doraemon x Gucci ready-to-wear collection*! 

*Check in-store for more details on the ready-to-wear collection.