Gucci
Celebrates Chinese New Year with a Collection featuring Doraemon
To
honour and celebrate Chinese New Year (Friday 12th February 2021), which
heralds the Year of the Ox, Gucci’s creative Director Alessandro Michele has
imagined a dedicated collection of special items that feature Doraemon, the
famous Japanese manga character.
Doraemon
x Gucci is a new collaboration by the House and the recognisable cat-type robot
of Japanese manga fame. Doraemon was sent back in time from the 22nd century by
Sewashi (Nobita’s great-great-grandson) to help the young boy Nobita Nobi, who
Sewashi helps by improving his life. Friendly, Doraemon possesses a
four-dimensional pocket from which he pulls out various secret gadgets, from a
future department store.
Gucci
revealed Doraemon in collaboration for the Epilogue collection, as a design on
ready to wear, shoes and bags. The new Doraemon x Gucci collaboration straddles
the 50th anniversary of Doraemon (2020) and the 100th anniversary of Gucci
(2021).
Photo
opportunities and exclusive ready-to-wear collection only at Paragon.
Head down to Paragon where you'll get to pose with up to nine Doraemon statues displayed across
the mall. Visit Gucci #01-38/39 for the exclusive pop-in that mimics
Doraemon's room and the Doraemon
x Gucci ready-to-wear collection*!
*Check in-store for more details on the ready-to-wear collection.
