Privacy Policy

Your privacy is important to us. Please take a moment to familiarise yourself with our privacy policy.


This Privacy Policy applies to all information collected by SPH Retail Property Management Services Pte Ltd (as property manager for SPH REIT) and/or its related entities, affiliates and subsidiaries (individually and collectively, "SPHRPMS") under Clause 1 below.

For the purpose of this Policy, "we" and "our" shall refer to SPHRPMS.

1. When is information collected from you?

1.1 When you take part in any promotion, redemption, lucky draw, contest or survey conducted by us and/or our business partners.
1.2 When you register for or use any of our services on websites owned and/or operated by us.
1.3 When you register as a member of websites owned and/or operated by us, or hosted by us on behalf of our business partners or use services on such websites.

2. What is the information used for?

2.1 Copyright

2.1 Information which you provide to us may be used and disclosed by us and our affiliates, business partners and contractors (who may be based outside Singapore) for the following purposes:

2.1.1 to respond to your requests and queries;
2.1.2 to provide goods and services to you;
2.1.3 to verify and process your personal particulars and payments;
2.1.4 to communicate with you;
2.1.5 to enforce contractual and legal rights and obligations;
2.1.6 for marketing research, user profile and statistical analysis;
2.1.7 to send you information, promotions, updates, and marketing and advertising materials in relation to our goods and services and those of third party organisations;
2.1.8 complying with law, the requests of law enforcement and regulatory officials, or orders of court; and
2.1.9 for any other purposes for which we have obtained your consent, including during the registration process under our Member Terms and Conditions.

In the event that you participate in contests or other promotional programs on our websites sponsored or organized by third parties or purchase goods and services offered by third parties or offer goods and services to third parties on our sites, your information may be disclosed to and used by such third parties.

3. Access and Correction / Withdrawal of consent

3.1 For information on your data, correction of information or withdrawal of consent, please visit our website at or the Paragon Concierge. Kindly allow 7 working days for processing.

4. Use of Cookies

4.1 Our websites uses "cookies", where a small data file is sent to your browser to store and track information about you when you enter our websites. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred sites.

4.2 Like many web site operators, we may use an independent company (the "Third Party Market Research Company") to measure and analyse the Internet usage across our web sites. SPHRPMS uses the Third Party Market Research Company's services to collect the following core information on the usage of our web sites, including:

4.2.1 The number of page views (or page impressions) that occur on our websites;
4.2.2 The number of unique visitors to our websites;
4.2.3 How long these unique visitors (on average) spend on our websites when they do visit; and
4.2.4 Common entry and exit points into our websites.

4.3 This information is collated by the Third Party Market Research Company and provided to SPHRPMS to assist in analysing the usage of our web sites. Such data is also accessible by media organizations and research companies, for the purpose of conducting industry comparisons with other Internet portals.

4.4 Pages on our websites may be coded with software which enables the Third Party Market Research Company and SPHRPMS to track visitors to our web sites.

(Last updated on 8 November 2014)